MAVEN CHURN CHALLENGE
One page report created for Maven Analytics Maven Churn Challenge.
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Churn data for a fictional Telecommunications company that provides phone and internet services to 7,043 customers in California and includes details about customer demographics, location, services, and current status.
Recommended Analysis
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How many customers joined the company during the last quarter? How many customers joined?
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What is the customer profile for a customer that churned, joined, and stayed? Are they different?
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What seem to be the key drivers of customer churn?
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Is the company losing high value customers? If so, how can they retain them?
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I decided to take an approach to show churned vs joined vs stayed customers for various top categories and attributes. I focused on the highest sections of churn to analyze deeper and gather insights.
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July 2022