MAVEN MOTORS SUPER BOWL AD CHALLENGE
One page report created for the Maven Analytics Super Bowl Challenge. The challenge's prompt was to step into the shoes of a Marketing Analyst for Maven Motors and provide a data-driven recommendation for a Super Bowl Ad slot.
As a Marketing Analyst, I decided against adding in all of the football/NFL/Super Bowl logos, images, clip art, etc. I wanted to keep the report branded to the company I was working for: Maven Motors.
20 years worth of Super Bowl ad data was provided for the top 10 brands. I decided to limit the data to the past 10 years since a lot has changed in the past 20 years. The consumer wants and needs have changed in that amount of time.
Since this is a one page report, I added the insights and recommendation directly into the report. This makes it more of a static report with very limited filtering capabilities.